《Instagram》因為受到歡迎,在初期就訂定了允許第三方程式支援的政策,讓這些程式補足或者是添加一些功能,透過這些程式的支援,其實也間接地提升了許多《Instagram》本身的會員數。但是根據國外媒體報導,《Instagram》在此時修改了第三方程式合作政策,要求這些軟體除了 LOGO 設計不能與《Instagram》雷同外,也要求軟體名稱不得有「Insta」、「Gram」等字樣、也不能看上去或唸起來很像《Instagram》。
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